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Гость_Stitch_*
сообщение 25.8.2011, 11:58
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Report: Commercial TV viewing on the increase


DTG Staff | 15.08.2011

The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, TV marketing body Thinkbox has announced.

The average TV viewer in the UK watched 18 hours, 9 minutes of commercial linear TV a week (2 hours, 35 minutes a day) during the first six months of 2011, according to new figures from the Broadcasters' Audience Research Board (BARB). This is an increase of 48 minutes a week (7 minutes a day) on the same period in 2010, and an increase of 1 hour, 47 minutes a week (15 minutes a day) on the five-year average for the period.

The latest BARB figures show that commercial TV accounted for 64% of viewing during the first six months of the year, up from 62% in the same period last year.

Total TV viewing (including BBC channels) increased slightly during the first six months of the year. The average person watched a total of 28 hours, 21 minutes a week (4 hours, 3 minutes a day) of linear TV. This is an increase of 6 minutes a week (51 seconds a day) on the same period in 2010.

According to Thinkbox,the continued strength of linear TV has been fuelled by a number of factors that have created a 'drive to live' for TV viewing. These include: sharing TV 'live' via a second screen, increased risk of 'spoilers' via social media making live viewing imperative; new TV technologies such as digital recorders and HDTV which 'magnetise' viewers to the TV and on-demand TV encouraging more linear TV viewing.

Non-live, 'time-shifted' viewing accounted for 9% of the UK's TV consumption during January to June 2011. This has increased from 7.1% in the same period in 2010, according to BARB.

In households that own digital television recorders (47% of households), average timeshifting represented 14.7% of total viewing. This figure has increased from 13.7% in the same period last year.

Lindsey Clay, Thinkbox's Managing Director: "We've been saying for a while that linear TV viewing couldn't keep breaking records forever and that it had to stabilise at some point. It appears that this is now happening—although, within this, commercial TV is still growing a little, which is great news for advertisers and a testament to the choice and quality it offers. On-demand TV is expanding total TV by adding to this stable linear base."

The new figures will be published in Thinkbox's Half Year Review.
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Гость_Stitch_*
сообщение 25.8.2011, 13:36
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Report: 94% of UK households HDTV-ready by 2016


DTG Staff | 22.08.2011

94% of UK households will have a TV set capable of receiving high-definition (HD) programming by 2016, according to the latest research from Informa Telecoms & Media.

This compares favourably to the worldwide average of 48% and puts the UK third globally, behind Canada and New Zealand (each with 95%).

Informa predicts a net 60 million HDTV households will be added in 2011 alone, meaning that 23% of the world's primary TV sets will be HD-ready by year-end.

"Owning an HD-ready set does not, of course, automatically mean reception of HD programming. And by 2016, 70% of the world's homes with HD sets are forecast to be using them to watch HD programs," according to Adam Thomas, Informa's Media Research Manager. "Again, the UK is ahead of the game, with 72% of HD-ready homes expected to watch HD programming by 2016. But this time it is well behind the global leader, which is the USA at 91%."

These numbers indicate that by the end of the forecast period, TV services in several countries will be approaching the point where most, if not all, of their users are watching HD content, say Informa. According to Thomas, "This raises the interesting prospect of a second wave of switchovers after 2016, with standard definition being switched-off and HD effectively becoming the new standard definition". He added that, "The extra capacity freed up by such a move would then raise the possibility of another generation of SuperHD appearing, which would offer an enhancement to what will have then become standard HD."
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Гость_Stitch_*
сообщение 16.9.2011, 20:13
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UK tops pay-TV channel league


11.34 Europe/London, September 16, 2011 By Chris Dziadul

The UK is by far the largest pay-TV channel market in Europe in revenue terms, being worth some €2.6 billion.

Furthermore, in the EMEA region, Western Europe accounts for the lion’s share of revenues with 86%, followed by CEE with 13% and MEA with 1%, according to data published by IHS Screen Digest.

Speaking in a seminar organised by IHS Screen Digest and entitled International Channel Strategies & Benchmarking, Guy Bisson, research director, television, said that within Europe and in revenue terms Sky was “well on top”, followed by Disney, Discovery, Viacom and Viasat.

Although Russia was the largest pay market in Europe in terms of subscriber numbers, UK was the largest in Western Europe and Poland and Romania strong players in CEE, as was Turkey.

He added that carriage fees dominate for all groups.

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